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Maharishi International University professor, Anil Maheshwari, currently holds the number two spot for best selling book in Amazon’s “data mining” category. Through lessons and real life case studies, his book, Data Analytics Made Accessible, provides an individual with the tools to glean useful information from data.

What is Data Analytics?

Anil explains that “Data Analytics is the art and science of analyzing large amounts of data from business to produce actionable intelligence, and communicating it effectively to decision makers to drive superior performance.”

Business and Data

image“Business is the act of doing something productive to serve someone’s needs, and thus earn a living and make the world a better place.” He continues, “Business activities are recorded on paper or using electronic media, and then these records become data. There is now more data from customers’ responses and on the industry as a whole. All this data can be analyzed and mined using special tools and techniques to generate patterns and intelligence, which reflect how the business is functioning. These ideas can then be fed back into the business so that it can evolve to become more effective and efficient in serving customer needs. And the cycle continues on.”

To read the first chapter of Anil’s book for free, see the Data Analytics Made Accessible link on Amazon and click on the book cover graphic on the left.