MC590 The Media Market (4 credits)
We will analyze the business models of various media companies—publishing houses, television companies, and so on. How does a film studio work? What is the process of finding a screenplay, funding it, and getting it to screen? Understanding how the industry works as a business as well as a creative enterprise will enhance students’ ability to pitch their work—target the right people at the right time and place, in an appropriate manner. This knowledge also gives students the option of working in a range of roles at media companies. It's just as well to bear in mind that most of the well-paid jobs in these industries go to people who are running the business, rather than those who are producing the content for them.


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