Emily Marcus, BA
Amy Spitzfaden, BA
Laura Yellin, MS
Leah Waller, BA
Josef Biechler, BS
Patricia Freeman Nesberg, MBA
Keith Levi, BS
Kate Vigmostad, BA
Emmanuel Titus, BA, MBA
Alex Cequea, BA, MBA
Heather Hartnett, BA
Benek Lisefski, BFA
Vincent Bataoel, BS
Nelina Loiselle, BS
Anna Bonshek, PhD
Lee Fergusson, PhD
Stuart Valentine, MBA
Ray Baptiste, BS, MBA
Marci Shimoff, BA
Jim Bagnola, MA
Rene Hernandez, BS, PhD
Troy Van Beek, BS
Amy Van Beek, BFA
Jimmy Moore, MBA
Deja Bernhardt, BFA
Justin Cutter, BA
Alan Phillips, BA, MBA
Annie Blecher, BA
Shane Zisman, BA
Tom Morgan, MA
Chris Kein, MBA
Ned Roberts, MA
Mikaila Maidment, BFA, MFA
Gabriel Okong'o Akura, MA
Mehdi Pakfetrat, MS
Charlie Fritsch, BA
Tristan Webb, BS, MA
Eric Rusch, BA
Nabin Khanal, MS
Supriya Vidic, BA
Vikas Narula, BS
Tegan Perry, BS
Puki Freeberg, BA
Gary Saint Denis, BA
Home >  MUM Home >  About our Grads >  44 Alumni Profiles >  Eric Rusch, BA > 
Entrepreneur Turns Breadbaking Hobby into Successful Online Business    
Name: Eric Rusch
MUM Degree: BA, Business Administration, 1982
Position: Internet entrepreneur, baker
Company: Breadtopia
Location: Fairfield, Iowa
Years Practicing the Transcendental Meditation technique: 38
Years Baking Bread: 40

Eric Rusch, owner of Breadtopia, enjoys the challenge of being a small business owner and online breadbaking expert. His web-based business has created a vibrant online baking community and features recipes, articles, product research, educational videos (created by and starring Eric), personal correspondence, and a Baker's Store of carefully chosen products for sale, from baguette pans to bread boxes to dough scrapers.

Want to learn how to bake a grilled sourdough pizza with a perfect crust? Watch this video. Looking for the "best of the best" in breadbaking cookbooks? Peruse Eric's Baker's Bookshelf. Need help in choosing a grain mill? Read his informative review.

Eric graduated from Maharishi International University in 1982 with a BA in Business. Early in his career he worked as a salesman for several Fairfield companies, and even began a few business ventures of his own. But it wasn’t until December 2006, when he launched Breadtopia, that he invented his dream job.

"Going to MUM was great preparation for working in business," says Eric. About MUM's Consciousness-Based Education approach, he adds, "It's about a deeper experience, one that informs all sorts of aspects of the work you do. It's holistic. It covers so much. MUM was a fantastic experience that I couldn't have gotten anywhere else."

Eric shares his love for baking with his wife Denyce, who once owned a bakery. The husband and wife team combined their skills and expertise to build Breadtopia from scratch. As preparation, Eric spent a year studying Internet marketing, while Denyce contributed her lifetime of graphic design experience to create a fun, informational, and alluring website.

More than just an online store, Breadtopia is a community of home-based bakers who share recipes, stories, and knowledge. The Rusches attribute the website's success in large part to the free online baking videos, as well as the close interaction they maintain with site visitors and customers. “People like to support a family business,” says Eric. “Being able to say you're from Iowa also establishes an immediate trust.”

Eric finds Fairfield, Iowa ideally suited for an Internet business. Overhead costs are low and its central location in the U.S. makes shipping efficient. He runs his business with one full-time employee and part-time seasonal help. The Rusches also appreciate the like-minded, health-conscious community and wide range of cultural and outdoor activities that are available in Fairfield.

But managing all the diverse aspects of running a business can be challenging at times. Eric's 38-year practice of the Transcendental Meditation® technique helps him handle the pressure. “Having the time to meditate is a sanctuary from the hustle and bustle," says Eric. "It's like going on a vacation. It makes so much possible."

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