The department seeks to develop the students’ ability to:

1. Create media projects that communicate messages of lasting value by effectively:
    * inspiring, uplifting, or entertaining the audience
    * informing or educating the audience
    * supporting social advocacy, commerce, and the creation of a better world

2. Master communication through the use of images, words and/or sound in such as way as to successfully convey the message, meaning or experience that is at the center of their productions

3. Present their own work in a compelling and coherent way, and to show the same understanding and appreciation of the works of others in their field

4. Produce, among other possibilities, artistic media projects that feature a strong narrative

5. Understand the evolutionary nature of life and to appreciate the positive role that their work plays in enriching the lives of themselves and others

In addition, the department wishes to:

1. Create a center of excellence for media and communications that enables graduates to launch successful careers within the media field

2. Establish a reputation for producing graduates who excel in their field

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