New iPhone app features MUM
Admissions brochures are offered in high-quality graphics
YouTube videos of MUM students are included
MUM Brochures Are Now on iPhone
Maharishi University of Management has recently launched a free iPhone/iPad app featuring MUM’s Admissions brochures. The app was a project of the MUM Admissions Office working with Gradmags, a company that specializes in creating web-friendly versions of university magazines and publications.
The brochures currently available include MUM Undergraduate and Graduate Programs, Perspectives from Alumni, Assessing Student Outcomes, Education for Enlightenment, The Story of Consciousness-Based Education (The Viewbook), and Celebrating 40 Years of Consciousness-Based Education, which has been enhanced with over a dozen videos accessible from within the document.
“The target audience for the app is prospective students, because it is a save-a-tree way for us to get our print documents out there without using paper,” said Paul Stokstad, director of marketing at Admissions.
Through the app, viewers on the iPad can enjoy the high-quality graphics and design that is not always available in a PDF format or on the Web. In addition, videos are inserted into the text providing an appealing new synthesis of media. The app also connects users to MUM’s Achievements’ archive and the MUM Facebook, YouTube, and Twitter pages.
Gradmags technology will also be used on MUM’s Website to enhance the MUM Course Catalog display with live links in the table of contents. “In the long term, we are hoping we can extend the app beyond a brochure delivery tool to become a serial publication called MUM Magazine, which would aggregate a number of University news sources,” said Mr. Stokstad.
The app is accessible through the Apple App Store and through the MUM Website.