When we speak to someone on the phone, we have a unique opportunity to help them fulfill their desires by providing information and inspiration.
The way you conduct yourself on the telephone says much about you, your living area or office, and about the University. It’s important to learn and follow the highest standards of telephone etiquette, just as it’s important to learn and follow the highest standards of behavior for all social interactions.
Any book on etiquette contains a chapter on telephone etiquette. The basic principle is to always treat others as you would most like to be treated.