Most of our consultants have Ph.D.’s or Masters degrees in cognitive psychology, ergonomics, instructional design, etc. They use techniques to understand how people think, learn, remember, and interact with computers, and then optimize the “user experience” through principles of good user interface design.
Since I'm in marketing, my focus is on the business side — building brand awareness, generating leads for the sales staff, writing marketing materials, hosting events and even producing live webcasts. Gaining this business experience has been wonderful — working with fantastic people from around the world, and getting to travel often. I’m also able to maintain a balanced schedule and lifestyle — no working late nights or weekends.
Ultimately, my goal is to start my own company and be a major benefactor for the University!